What are promotional products? They go by many names, like swag or giveaways, and they are used to describe useful items that are imprinted with a logo or message to be used as an advertising vehicle. Their popularity can’t be denied – people simply love receiving free stuff. According to a recent study, the average household owns 30 promotional products, and 85% of people remember the advertiser. Pause on that for a moment: 85% of people who receive a promotional product actively remember the name and logo of the advertising imprinted on the item. Do you think mass media can return that type of marketing ROI?
On top of that, people are 2.5 times as likely to have a positive opinion about promotional products compared to internet advertising. The bottom line: Make sure you are incorporating promotional products into your business’ marketing plan.
Once you choose to purchase promotional products, exactly how do you distribute them? The easiest answer is to take any opportunity you get to put them in your customers’ hands. Charity races, pep rallies, sales conferences, trade shows, wellness programs, grand openings – really, you name the event, and there’s a promo for it. Promotional products are also used to brand businesses of all types: hospitals, corporations, gyms, hotels, car dealerships, nonprofits, schools and colleges, insurance companies, banks, real estate agencies – pretty much any company can use a promo product build their brand and connect with a specific target audience.
When choosing what type of product is the best to promote your business, consider your audience. If it’s mostly millennials, electronic accessories and apparel are your best bet. Will you give away embroidered polos to mostly women? Spend extra time picking the design, style and fit. With so many options available, you can make sure to pick the perfect promo item that they will want to keep. Looking for the most impressions (making sure the item is seen the most times)? Select outerwear. Care more about staying power? Outerwear, umbrellas and T-shirts stick around for an average of 14-16 months.
With all of the types of promotional products available, you will want an expert to help hone in on the right one for your business or event. Visit your local Fully Promoted, tell us about your goals, and we’ll match you to the best promotional product for you.