### **Wear the Feeling.** This one is SO Capture Photography. Capture Photography is a longtime client with a big personality and a brand that’s all about helping people feel confident, empowered and ready to take on the world. So when she wanted something special for her clients, she didn’t want just another branded sweatshirt. She wanted them to remember **how they felt** during and after their photography session. And really… what better reminder than putting it right on the back? **“Well, you’re f*cking fabulous.”** Bold. Fun. Unapologetic. And completely on brand. That’s what great branded merchandise can do. It doesn’t just remind someone of your business. It reminds them of the experience they had with you.