After years on the sidelines, Rick Made one of the biggest decisions of his life. He retired from coaching. Leaving the game wasn't easy. Coaching had been a part of who he was for decades. The friendships, The Friday Night Lights, the victories, and even the challenges had all helped shape his life. But retirement didnt mean walking away from Schools and Communities he loved. Instead it opened the door to a new mission. Rick became owner at Fully Promoted Hollywood, with one goal in mind - to continue serving schools, teams, businesses, and organizations in a different way. What started as custom apparel and promotional products quickly became something much bigger. Rick realized he could still help coaches and athletic programs succeed- not from the sidelines, but by helping them raise money without the headaches of traditional fundraising. That vision became The Coach Jenkins' Team store Challenge. River valley will always hold a special place in Rick's heart- not only because of the years he spent coaching there, but because those experiences helped shape the mission he continues today.