Holiday Folk Fair International is one of Milwaukee's longest running multicultural festivals, and its merchandise has to cover a wide range of people in a short window. Laid out here: two black tee designs, one with the flame emblem and wordmark, one with a bright dance graphic reading "Celebrate the Culture of Traditional Dance" in red, teal and yellow. Alongside them are black totes carrying the logo and folkfair.org, an orange cinch bag with the flame mark in white, an orange sport bottle, an orange stress ball and a full color click pen. That mix is deliberate. Apparel for the people who come every year, small items for the ones making a first visit, and bags for everybody carrying food home. Custom branded event merchandise from Fully Promoted Brookfield WI can be built the same way for any festival, fundraiser or race.