DHL PROJECT SUPERHERO

Some projects are about putting a logo on a product. Others are about creating an experience people remember.

For Project Superhero, DHL wanted to bring employees together through giving back. They created something special for children going through a tough time while reminding them just how brave, strong and super they really are.

THE BRIEF

Create a meaningful, hands-on experience that brought DHL employees together around a shared purpose and gave them a personal way to make a difference.

The goal was simple: turn an act of giving back into something employees could be part of from start to finish.

THE IDEA + EXECUTION

We brought Project Superhero to life with custom superhero capes and masks. DHL employees decorated each set before delivering them to the children.

Employees added encouraging words, fun shapes and their own creative touches to each set, making every cape and mask a little different. More than creating a costume, they were creating something meant to bring a child a moment of confidence, imagination and joy.

Then came the best part. The finished creations found their superheroes.

PURPOSE, BROUGHT TO LIFE

Project Superhero is a reminder of what can happen when a company’s values are turned into something people can experience, create and share.

At Fully Promoted Boca Raton, we love helping companies bring ideas like these to life. We use creativity, custom products and thoughtful experiences to connect people with the causes that matter to them.

Because when a project is built with purpose, even something as simple as a cape can make someone feel like a superhero.