Fully Promoted Says Promo Sales Hit $131.2 Million in 2024
Counselor Top 40 distributor Fully Promoted shared with ASI Media on Thursday that its full-year 2024 North American promotional products sales increased about 3% year over year to $131.2 million.
Our President Andrew Titus, a member of Counselor’s Power 50 list of promo’s most influential people, said that "systemwide – meaning international locations and income outside of promo – took the total year-over-year increase to about 5%. The Florida-headquartered firm was still making final tabulations on the overall number", he said.
We reported that our revenue rises as we enter our 25th year in business. The gains outpaced the promo industry average: Collectively, promo distributors’ sales increased 1.8% on an annual basis in 2024 to $26.6 billion – a new industry record despite the relatively anemic rate rise, according to the Distributor Quarterly Sales Survey from ASI Research.
We were pumped about our 2024 performance.
“We are thrilled to see such tremendous growth as we celebrate 25 years of success,” said Andrew in a statement. “Our locations with dedicated sales teams are seeing the fastest growth, and we are optimistic about achieving 10% systemwide sales growth in 2025.”
We've had an incredible year of expansion at Fully Promoted! In 2024, we accelerated our franchise development by opening 17 new locations across the U.S., including new spots in Lawrence, Kansas; Lynchburg, Virginia; and Cincinnati, Ohio. We didn't stop there, though—we also opened 10 new locations globally, with our first ever store in Darwin, Australia.
Our growth is a testament to the strength of our brand. We signed 30 domestic franchise agreements last year, which will lead to the opening of 23 more U.S. locations. The other seven agreements were resales, showing that our franchisees see the continued value in our brand. This momentum proves that our business model is strong, and we're excited to see what the future holds.
Founded as EmbroidMe in 2000 by franchise industry veteran and Power 50 member Ray Titus, the company swiftly grew to 100 franchise locations by 2003.
“The success of Fully Promoted is a testament to the hard work of our team, the loyalty and trust of our customers, and the dedication and strength of our franchise network.”
Ray Titus, Fully Promoted/United Franchise Group
In the beginning of 2017, EmbroidMe rebranded to Fully Promoted to better represent the solutions it offers customers, including promotional products, printed materials, garment printing, screen printing and lead generation tactics.
Today, Fully Promoted has more than 270 individually owned and operated locations around the world. In addition to being a Counselor Top 40 distributor, Fully Promoted also recently landed on Entrepreneur magazine’s 2025 Franchise 500 for the 23rd year, ranking at #423.
“Reflecting on the past 25 years, it’s incredible to see how far we’ve come,”. The success of Fully Promoted is a testament to the hard work of our team, the loyalty and trust of our customers, and the dedication and strength of our franchise network. It has been a wonderful journey so far and as we look ahead, we remain committed to innovation, growth and providing exceptional service to our communities.” said Ray.
Based on reported 2023 North American promotional product revenue of $127.6 million, Fully Promoted ranked 21st on Counselor’s most recent list of the largest distributors in the industry.
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Fully Promoted Sales Hit $131.2 Million in 2024