Counselor Power 50 2025: No. 22 Ray Titus & Andrew Titus

Back to Blog

Driving Global Growth: Ray and Andrew Titus Propel Fully Promoted Forward

Ray Titus, CEO of United Franchise Group (UFG), and Andrew Titus, President of Fully Promoted, have significantly elevated the brand's influence, driving its rise to No. 22 on the 2025 Counselor Power 50 list (up from No. 28). This father-and-son team is being recognized for their strategic impact in turning the promotional products and branded apparel company into a larger, more formidable force within the industry.

Strategic Expansion and Franchise Momentum

Celebrating its 25th anniversary, Fully Promoted has experienced substantial growth under their leadership, demonstrating strong domestic and international momentum:

U.S. Growth: The brand added 11 new U.S. franchises in the past year, with 10 more currently in progress. This success positions the company to achieve the milestone of over 200 U.S. locations by 2026—a key target for Andrew Titus.
Global Reach: Ray and Andrew are committed to global expansion, successfully adding new owners in Ireland, India, and Cameroon. The company's significant presence in Australia is poised for further growth, targeting 100 locations there within the next two years, up from the current 75.

This sustained growth earned Fully Promoted a spot on the Inc. 5000 list of the fastest-growing companies in America.

Leadership Focused on Franchisee Success

The Titus team's impact extends beyond simply opening new locations; they have focused on strengthening the foundation of their existing franchise system:

Sustained Sales: Despite a challenging market, they celebrated a 2% year-over-year sales growth, showcasing their ability to weather economic uncertainty.
Proactive Support: Ray Titus emphasizes leveraging global suppliers to help owners mitigate the impact of tariffs and challenging market conditions.
Enhanced Engagement: They have continually invested in enhanced marketing initiatives and hosted successful regional gatherings to ensure franchisees feel supported and inspired. Andrew Titus notes his personal goal is to "keep evolving as a leader who inspires confidence in our franchisees and ensures they feel supported every step of the way."

As they look ahead, the continuous goal, according to Ray Titus, is to maintain their industry leadership by ensuring both the growth of same-store sales and the overall number of locations in 2026 and beyond. Their strategic focus on both domestic expansion and global leadership firmly establishes Ray and Andrew Titus as central figures in Fully Promoted's growing industry footprint.

Find A Fully Promoted Location Near You

References:
Counselor Power 50 2025: No. 22 Ray Titus & Andrew Titus, Fully Promoted
2025 Counselor Power 50