Developing a Corporate Gift Strategy

Benefits for Your Company & Clients

There are plenty of good reasons why the corporate gift market in the United States is estimated at $125 billion annually. Perhaps the best reason is simple – People like receiving gifts and look kindly on the brands that provide them with something they will enjoy using. Considered the ultimate form of targeted marketing, strategic corporate gift-giving enhances critical relationships for a brand by creating personal connections with the recipients.

This whitepaper will address:

  • Defining corporate gifts and understanding the benefits of them.
  • How to create the right corporate gift strategy.
  • How to develop a corporate gift budget.
  • How to choose the corporate gifts that support your business and are true to brand personality.
  • Measuring the success of corporate gifts.
  • Popular corporate gifts and how to select the corporate gift provider that is right for your business.

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