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Branded Promotional Products: How to Measure Your ROI

Branded promotional products include items such as water bottles, pens, mugs, calendars, and much more that carry the name, logo, and contact details of a business. They are usually provided as free giveaways to customers and potential customers at the business’s locations, events they attend and/or sponsor, or via representatives of the company who visit customers and prospects. As marketing professionals, we strive to create solid advertising campaigns that result in increased brand awareness and sales for our businesses. The challenge is in measuring the return on investment (ROI) from a promotional products campaign as opposed to measuring the results from a digital marketing campaign, which is typically much easier to quantify. We have gathered some information that should help you properly measure your ROI on branded promotional products.

This whitepaper will address:

  • The role of branded promotional products
  • How to use data to best understand ROI
  • Selecting the right promotional products for successful campaigns
  • The most influential branded promotional products

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