All Set for Swag

Marketing and human resources professionals are looking forward to a 2021 filled with the important initiatives they postponed during a challenging 2020. The execution of these initiatives often relies heavily on promotional products that are the hallmark of most successful marketing and human resources (HR) campaigns. The process of planning for a year’s worth of promotional products that deliver a brand’s message in the most impactful way usually begins with understanding one important factor – your budget.

This whitepaper will address:

• Steps to creating your promotional budget
• The types of promotional products that should be included in your budget
• How dollars allocated for promotional products can be equitably shared among internal departments
• How planned-for promotional items can complement your existing marketing initiatives