Small businesses know that they are often at a disadvantage when it comes to finding prospective customers and competing with larger corporations or chain stores. However, this is a benefit to consumers because small businesses are more likely to go above and beyond for their customers. They are more aware of the value that each customer has to their business's success and will do whatever they can to keep you loyal to their brand. Your local café, for example, may have your favorite drink ready before you even have to order it. Whether it's altering a return policy or extending an offer or sale, small businesses are more likely to make it happen versus big box stores.
Whether you're looking for a gift for someone or are shopping for yourself, it's always more exciting to get a one-of-a-kind item. When you shop small businesses, you may find yourself surprised by the number of unique products available. In some cases, you could be purchasing an item of which there is a limited number. While small businesses may not have as many products as other big box stores, they are likely to have a more unique inventory. Another perk of small business shopping is that they may be willing to order or create custom items specifically for you, giving you a truly exclusive shopping experience.
Just about every business focuses on getting recognized in its community. For large businesses, it's often a matter of advertising and sponsorships. However, small businesses take on a more meaningful approach by getting involved and providing hands-on support within their communities. Whether it's a matter of attending a local event or contributing to a school fundraiser, you can almost always count on small businesses to participate in events that are for the greater good of the community. Not only does this give small businesses a positive brand image, but they will be glad doing it because they have a genuine interest in seeing their community prosper.
Brick and mortars have a significant impact on their local economies and consumers are a main cause of this. According to a study by The 3/50 Project, $68 of every $100 spent at local and independently owned stores goes back into the community. This is money that goes toward local infrastructure, schools and other social programs that rely on taxes and community funding. At a large chain store, only $43 of every $100 goes back to the community. So if you want to boost your local economy, make sure you shop small businesses whenever possible.
At Fully Promoted, we know that getting your small business up and running and keeping it profitable isn't always easy. We help businesses boost brand awareness and make a positive impression on their audience through promotional products, embroidery and garment printing services. Each Fully Promoted resource center is individually owned and operated, so you can be sure you are getting expert advice from promotional marketing specialists that know your community.