The average summer traveler spent more than $1,200 in 2014, up roughly $100 from 2013. Since many vacationers seek out beaches, it makes sense to put your clients logo right in front of them on the sand. Smart branding starts with identifying where those dollars are going and it starts with the sand. If you really think about it, the function of a beach towel is to lie flat, like a flag. There is no better way to get your business seen than by customizing those flat and portable billboards. Beach towels can reflect the users personality with shape, color and pattern. Creating customized beach towels that reflect your business in a positive light can say a lot and have a useful life of 10 to 20 years. A practical product hugely imprinted and built for years of use? Sounds like a prescription for a long, healthy promotion.