For many years, promotional items have existed as advertising tools and, more importantly, as means of goodwill from businesses to consumers. Any business or organization that uses promotional products as a marketing tool knows they provide repeat and unlimited brand exposure. For consumers, the appeal is quite simple - they're useful. According to research by Promotional Products Association International (PPAI), items that are kept for an average of 6 to 10 months are:
Promotional Items that are kept for a year or longer include:
Because you want recipients of your promotional items to find them useful, it is important to keep your industry and demographics in mind when determining which products to distribute. The above items can be useful to almost anyone, but certain demographics and audiences will appreciate particular items more than others. For example, if you're business is involved with technology, you may want to consider handing out mobile accessories or other tech gadgets that are likely to appeal to current and prospective customers.
Whether you are looking to begin a promotional product campaign or you're looking to continue an existing one, contact Fully Promoted today! We are leaders in the embroidery and promotional products industry, and with almost one million products available, there is something perfect for every organization in any industry. We are the world's largest promotional product and embroidery franchise with a strong hometown presence.