Trade shows are a perfect way to market your company to a wide audience. However, trade shows require serious planning and commitment for a successful return. To make sure your exhibit stands out from the crowd, we recommend the following trade show necessities to ensure an impressive exhibit and the highest return on your investment.
Trade shows are hectic, and there are so many things for visitors to see. In order to get prospective customers to visit your booth, you need an eye-catching exhibit that gets their attention. For some customers, this will be their first impression of your company, so make sure your brand is well represented with custom tablecloths and signage. If possible, integrate some technology, like videos or interactive displays, to get more attention and facilitate conversations between your staff and attendees.
Your booth doesn't have to be all show-and-tell. Get visitors involved with creative and fun games or activities that will leave a lasting impression. This can really be any type of game or activity, as long as it is relevant to your industry. You want visitors and participants to associate the activity with your brand, which will be easier to do when it is industry related. For example, your booth could have a prize wheel, trivia game, mini putt-putt, a bean-bag toss game or jumbo games such as "Jenga". Remember to modify them to tie into your business and industry.
Your staff is a big representation of your company. Have them look professional with branded apparel and nametags. Make sure they are knowledgeable about your industry and new trends, and that they are comfortable striking up conversations with people they may not know.
Depending on the size of the tradeshow, some visitors might be walking around and talking for hours. Have branded water and snacks available to keep them refreshed and energized. Individually logoed breath mints or candies are always enticing, and your staff will be happy to have them as well.
Everyone loves free swag, and products that are memorable, useful and relevant will resonate with your target audience. Be sure to have a surplus of promotional products and always have them in plain view at your exhibit for consumers to grab. Even if people passing by do not pick up any other type of information besides swag, you are still leaving a lasting impression by reminding them of your brand for some time to come.
For guidance putting on your next trade show, contact the specialists at Fully Promoted. Fully Promoted is the world's largest embroidery franchise with knowledgeable consultants ready to help identify your target audience and decided on the best promotional products for representing your brand.