Identity theft has become a worldwide pandemic. With the holiday season approaching, and an ever-growing number of purchases being made online, December has been named Identity Theft Prevention and Awareness Month. Scammers do not discriminate. If people are not wary, they can easily become victims. And victims quickly find themselves thousands of dollars in debt. To help raise awareness of this problem, Fully Promoted suggests planning a promotional marketing campaign that will spread the message that identity theft is preventable. Such an initiative can help prevent the anguish that victims of identity theft suffer through the strategic use of promotional marketing. A company effort can be encouraged by using and distributing pens or notepads that have a timely message. "Fight Phishing! Protect Yourself from Internet Identity Theft," along with a company's name and logo shows care and promotes awareness about this serious issue. The benefits of using promotional items to support this cause go way beyond the obvious perks of branding and marketing; a business can leverage these items to reassure its customers that their identities are secure, and others are exposed to the concept of identity theft prevention through its simple message. Throughout the month of December, customer service teams should be outfitted with buttons, name tags or wristbands to support the cause. Information or customer service departments can make educational material available to customers offering helpful tips on how to be wary and protect themselves. Fully Promoted suggests RFID security sleeves, checkbook covers or passport holders as appropriate reminders for customers to be aware of identity theft crisis. "December is just around the corner. Now is the time for companies to plan how they will promote identity Theft Prevention and Awareness Month," said an Fully Promoted Representative. "Fully Promoted's onsite specialists can recommend many advantageous ways to support this important national campaign."