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In digital marketing, keywords are the intersection of you and your potential customers. You can target keywords by writing content on your website or through an advertising budget on Google Ads.
But before you can bring in any traffic from search, you need to decide which search terms are worth targeting. This is where keyword research becomes so important.
High-volume search terms are great for driving a lot of traffic. However, actually ranking for a high volume keyword is easier said than done.
The more popular a keyword, the more competition there will be to go after that sweet traffic. So, the higher the search volume, the harder it is to overrun your competition.
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