Writing instruments are still one of the most popular promotional products. Not only do 89% of consumers own them (yes, 89%!), but with a low cost-per-impression at less than 1/10 of a cent, they’re a cost-effective method of advertising. And within the writing instruments category, pens reign supreme.
The appeal of pens is highly related to their versatility. Looking at the materials, grips, ink quality, colors and more, there are endless opportunities to pick the perfect pen for every promotion, and every budget. For banks, low-cost plastic pens imprinted with their logo and contact info are always out for the taking. Higher-end metal pens are often engraved and given to C-level execs as gifts. So, whether you’re looking for a simple giveaway, a showstopper or something in between, promotional pens are your best bet.
Easy to transport (even in bulk), pens make great handouts for sales calls and trade shows. They’re also a smart promotion at any business where customers sign documents, like car dealerships, insurance companies, real estate agencies, hotels, law firms and financial planners. Even if a customer doesn’t sign the deal that day, giving them a logoed pen imprinted with contact info is a great way to stay top of mind.
To add another layer of versatility, you can also shop for pens that do more than write. Billboard pens have an extra area at the top for your logo, serving as a mini billboard, making them an ideal giveaway at a new bar or restaurant opening. Then there are decision-maker pens, which display different fun facts about your business every time the top is clicked. Combo pens double as a highlighter, perfect for your next sales conference or training class. And if you really want to get creative, choose from a lot of unique shapes. Aquarium? Go for a pen with a dolphin on the top. Vet practice? Pick a Dalmatian pen. Orthopedist? There’s even a pen that looks like a bone.
Promotional pens are only limited by your imagination, and with a wide range of prices, you are sure to find options for any budget. To explore these options, visit us here at your local Fully Promoted. We’ll brainstorm with you and make sure the promotional pen you pick is one your consumers will keep.