Music concerts, outdoor festivals, college campus stores, even professional sporting events. What do these venues all have in common? They all do high-volume custom t-shirt printing for promotional and branding purposes. Why? Because people simply go crazy for them. Fans in the stands at any event drop everything when screen printed t-shirts are shot out of a cannon or thrown into the stands.
The key here is for brand owners to recognize the longevity of their screen printed t-shirts in terms of branding: A recent report found that 80% of American consumers own at least one promotional t-shirt in their drawers. Further, 63% of consumers keep their imprinted t-shirts for more than a year, and 47% hang onto them for over two years. In other words, every time a sponsor hands out a shirt, they’ve suddenly given out a walking billboard that nearly half the people who receive it will wear in public for at least the next 2 years.
Given the potential ROI from printing t-shirts for promotions and branding, it’s no wonder that companies in nearly every industry promote themselves this way. In fact, custom t-shirt printing is the most popular promotional product in North America, representing billions of dollars worth of sales.
Even banks, manufacturing companies, government organizations, real estate agencies, and universities (just to name a few!) are major buyers of promotional t-shirts.
Visit your local Fully Promoted to find out how custom t-shirt printing with your business logo can be incorporated into your next promotional marketing campaign.