Apparel

Using Custom Apparel to Promote your Grand Rapids Business

When your Grand Rapids business needs to create lasting and memorable impressions on your local audience, you can count on Kent County’s custom apparel experts. Thinking of incorporating promotional apparel in your marketing plan? We’ve got it all from t-shirts and trendy hoodies to polos, fleece, and even corporate uniforms, embroidered and screenprinted apparel provides the perfect canvas for your business’s marketing message.

According to the Advertising Specialty Institute (ASI), consumer recall is the highest for logoed apparel as 85% of consumers remember the advertiser logoed on t-shirts and hats. Outerwear such as sweatshirts and fleece jackets are popular items in the Grand Rapids area and have a consumer ownership average of 16 months. Did you know a single item of promotional clothing owned for 16 months can garner 6,000 views? Considering that about 15% of consumers own logoed outerwear in Michigan, that’s a lot of impressions!

American businesses spend more than a third of their promotional products budgets on apparel – and it’s no different in Kent County because we’ve seen it again and again, Michigan residents love getting free items they can wear and this helps the business generate more impressions every time. Have you seen crowds go crazy when Detroit Lions or Pistons t-shirts are balled up and thrown into the crowd at games? All that just because they’re getting a free t-shirt. And the team just garnered a free walking billboard everywhere that fan wears the t-shirt. Consider how your business, regardless of size or industry, could benefit from having its logo walking around Grand Rapids on a t-shirt you gave away during a promotional event.

Let Fully Promoted Grand Rapids help you create the same buzz around your business! Giving away custom apparel at upcoming West Michigan events and promotions is easy with the right partner by your side. 

Build Your Grand Rapids Brand with Apparel

Branded apparel can be used in various ways – from uniforms to branded apparel that serves as giveaways for customers or employees and even branded items sold at your local business. Logoed apparel for Grand Rapids businesses can help create brand awareness whether you are in healthcare, education, home services and construction, a non-profit, or other industry. 

Did you know that 94% of consumers prefer to see staff in uniforms? Employees in uniforms send a clear message of professionalism. Additionally, branded apparel is a low-cost but highly effective branding tool that turns your Kent County area employees into brand ambassadors. 71% of auto repair shops found branded uniforms to be more effective than newspaper ads, and 63% believed uniforms to be more effective than radio ads. Night or day everywhere your employees go while wearing their uniform in and around Grand Rapids, they are advertising your business.

Kent County non-profits organizing a charity race can hand out screenprinted t-shirts with marketing messages emblazoned all over them. West Michigan ski resorts can give away embroidered beanies that their guests can use all winter long even when they’re back home. A Grand Rapids summer camp can outfit each camper with custom clothing and hats that are guaranteed to last throughout the summer. And, any Michigan university can give sweatshirts to incoming freshmen in the spring that they’re sure to wear (and advertise the logo of) in their hometowns like Holland, Grand Haven, and Greenville. Or, let’s stock your local business with custom apparel for sale.  

There is no end to the possibilities for custom branded apparel – whether your Grand Rapids business has a small budget or a more generous budget to work with, Fully Promoted Grand Rapids will bring in the apparel samples for your review and help you decide what works best for your business. Outerwear, sports team uniforms, safety apparel . . . we have it all and we’ll make sure your Grand Rapids business shines in the spotlight. Visit us here at Fully Promoted Grand Rapids or shop online 24/7 for all the custom apparel choices we offer.