What are customized promotional products? They go by many other names, like swag or giveaways, and they are used to describe useful items that are imprinted with a logo or message to be used as an advertising vehicle by promotional products suppliers like Fully Promoted. Their popularity can’t be denied – people simply love receiving free stuff. According to a recent study, the average household owns 30 promotional products, and 85% of people remember the advertiser. Pause on that for a moment: 85% of people who receive a promotional product actively remember the name and logo of the advertising imprinted on the item. Do you think mass media can return that type of marketing ROI?
On top of that, people are 2.5 times as likely to have a positive opinion about promotional products in Fresno CA compared to internet advertising. The bottom line: Make sure you are incorporating a variety of items from respectable and reliable promotional products companies like your local Fully Promoted into your business’ marketing plan. And these products aren’t just for giving away to customers and prospects – they’re a great way to reward employees and have them help spread the word about your brand with sweatshirts, hats, backpacks, and more!
Once you choose to purchase customized promotional products, exactly how do you distribute them? The easiest answer is to take any opportunity you get to put them in your customers’ hands. Charity races, pep rallies, sales conferences, trade shows, wellness programs, grand openings – really, you name the event, and there’s a promo for it. High-quality promotional products suppliers support business brands of all types: hospitals, corporations, gyms, hotels, car dealerships, nonprofits, schools and colleges, insurance companies, banks, and real estate agencies – pretty much any company can use a business promotional product in Fresno CA to build their brand and connect with a specific target audience.
When choosing what type of product is the best to promote your business, consider your audience and the appropriateness of one item versus another. For example, if your target is mostly millennials, electronic accessories and apparel are your best bet. Spend extra time picking the design, style, and fit. With so many options available, you can make sure to choose the perfect promo item they’ll want to keep. Looking for the most impressions (making sure the item is seen the most times)? Select outerwear. Care more about staying power? Promotional outerwear, umbrellas, and T-shirts stick around for an average of 14-16 months.
With all of the types of customized promotional products available, you will want an expert to help you hone in on the right one for your business or event. Visit your local promotional products company in Fresno CA – Fully Promoted – tell us about your goals, and we’ll match you to the best promotional products for you.