What role do promotional products play in marketing strategy?

The goal of promotional products is to enhance awareness of your brand while simultaneously promoting the advantages of loyalty to your brand. Branded promotional products are part of a marketing strategy as a means of forming a corporate image and business reputation, and strengthening ties with key clients, business partners, and company employees.

Therefore, it is important to provide promotional products that make a lasting impression and send a message that aligns with your brand identity. Other critical factors in product selection include identifying how long a product will be used, the type of event at which it will be given away, the budget, and the target audience. Is the product a basic handout or giveaway, or is it something you want employees and/or clients to hold onto?

In addition, if the gift is not only eye-catching but also functional, the chances of forming a positive image of your business increase. It’s not just an attentive gesture towards colleagues and clients, but a profitable investment, taking care of long-term relationships with partners and followers of your business. Promotional items are an excellent form of advertising, because of higher, organic visibility, which in turn, leads to loyalty and credibility. 76.2% of people who received promotional products in the past two years were able to remember the actual product, the company, and the message associated with the promotional item, according to a study done by Promotional Products Association International (PPAI). 

Promotional items are inexpensive considering the frequent brand exposure they provide and therefore make a great component of a marketing strategy. They have a lower cost-per-impression in the United States than traditional forms of advertising like television commercials and magazine ads, according to the 2014 Global Advertising Specialties Impressions Study by the Advertising Specialty Institute (ASI).

As you develop a marketing strategy for your business, consider including promotional products for your employees, existing customers, and those you are trying to reach and expose to your brand. At Fully Promoted, we are ready to help you make the right selections for your business. Speak to a local team or shop online at your convenience anytime.