What is corporate gift giving?

Corporate gifting is an excellent way of building relationships with customers and other businesses. A company's act of giving a gift to either a customer, an employee, or a partnering business to show appreciation, support, and gratitude is rarely forgotten. From happier customers to higher productivity, here are a few reasons to consider corporate gift giving for your business.

Lasting Customer Relationships

Corporate gift giving can be a great tool when it comes to creating a positive customer experience. Whether you include a gift to show gratitude at a point of sale or send an annual appreciation basket full of treats, your customers need to know you appreciate their business. A recent survey found that 91% of consumers shared that they are more likely to do business with companies who demonstrate customer appreciation. What better way to show you appreciate your customers' business than with thank you gifts? Additionally, satisfied customers are more likely to refer family and friends to your business.  

Higher Employee Retention

Successful businesses know the power of showing employees appreciation as well. According to a survey by Achievers, an employee recognition and engagement platform, 69% of respondents shared that better recognition in the workplace would encourage them to stay on at their company. Considering that it can cost a company 33% of an employee's salary to replace them, high employee retention rates are very important to a company's success. And showing your appreciation for employees with corporate gifts is an easy way to keep employees happy.

Increased Productivity

Happy employees usually translate into improved productivity and overall workplace morale. A study conducted at the University of Oxford's Saïd Business school found that happy employees are 13% more productive on average. With consistent corporate gifting and employee recognition, imagine the growth potential. 

Improved Brand Image

Happy customers, enthusiastic employees, and increased productivity collectively bring us to one more benefit – an improved brand image. 81% of consumers say they buy from brands they trust, and what better way to build trust than giving a gift to extend gratitude and warm wishes.

The holidays and end of year tend to be popular for corporate gifting – if you intend to gift your employees or customers at that time of year, we encourage you to place your orders in the fall to guarantee there will be no delays in getting your corporate gifts out on time. 

Interested in corporate gift giving but not sure where to start? Your local Fully Promoted can help you select the perfect corporate gifts for your clients, prospective customers, employees, partners, and anyone else you may have on your gift list. Shop online with us 24/7 or call us today to get started on your order.