What does promotional item mean?

Promotional items are products that help to promote a brand – such as water bottles, pens, mugs, calendars, notepads, and much more. These products carry the name, logo, and contact details of a business. They are often designed in the brand’s signature colors and are commonly free giveaways to customers and potential customers at the business’s locations, events they attend, or via representatives of the company who visit customers.

There are thousands of promotional items to choose from, ranging from the cost-effective and always-needed branded pens and key chains to t-shirts and other apparel, picnic sets, thermal mugs – the list can go on and on.

These items have a big job to do. They are used to boost sales through the increased visibility of the brand they represent. They are also long-lasting reminders of the brand to the customers and potential customers who receive them and/or see them used. Often, businesses select specific promotional products to associate their brands with positive attributes, such as responsibility, quality, and innovation.

Businesses also use promotional items to stand out in a crowded marketplace – especially from their competition. These products can be customized in many different and creative ways – from the use of materials and colors to unexpected shapes and special features. Imagine a USB drive in the shape of a car as a promotional item given by a car dealership or a stress ball in the shape of a heart given out by a cardiologist’s office.

Your local promotional item experts at Fully Promoted are standing by to help you find the promotional items that will help boost your brand. We provide personal service and will guide you through the process to ensure you are pleased with the result. You dream it, we can put your logo on it!