What does company swag mean?

Swag is just another word for the promotional products that many businesses use to promote their brand. These branded promotional products are usually given to a company’s employees, customers, and potential customers to increase brand recognition and engagement, as well as drive sales and penetrate markets.

There are thousands of swag products to choose from. Some of the most coveted items currently include USB drives, drinkware, outerwear, any kind of writing instrument, and performance wear. These are given away at events, customer and potential customer one-on-one interactions, as part of online promotions, and more.

To be effective, each item should display your logo and contact details. Many businesses also choose to imprint their advertising slogans or taglines on company swag. Swag is also most effective when:

  • It’s good quality and long-lasting - All who receive it will associate its quality (or lack thereof) with your brand
  • It’s an item that is popular with consumers - This shows swag recipients that your brand understands what they value.
  • It complements your brand - Your swag should sync with the products and services you provide.
  • It can be used on a daily basis - This increases your brand’s exposure not only to those who have the item, but also with those who see it being used.
  • It has a unique feature - Show your brand’s individuality with some distinctive aspect, whether color, materials, shape, etc.
  • It differs from that of your competition - Using something different than your competition helps distinguish your brand from theirs.
  • It includes your brand’s social media and website information - Watch your online engagement increase when promotional items have these details.

Done right, company swag converts all who receive it into ambassadors for your brand. Partnering with your local swag experts at Fully Promoted means your swag will be done right. Contact us today to discuss your goals and ideas.

Still can’t find what you’re looking for? Contact us directly or speak with a local branded products expert near you.


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