What are the most effective promotional products?

With so many choices of promotional products, it may seem difficult to know which ones are right to differentiate your brand. There are several ways to know if you are selecting the ones that will deliver the best for your business. Here are some points to consider:

  • Branded Promotional Products – There isn’t much point in providing customers and potential customers with any promotional product that isn’t branded. This includes having your logo and contact details on each one.
  • Quality Promotional Products – Select durable products. You wouldn’t want to associate your brand with something that easily falls apart.
  • Products that Communicate Your Brand’s Message – For example, you may want to highlight that your brand is responsible and current by selecting an eco-friendly product as a give-away. If you want to associate your brand with innovation, choose especially creative products.
  • Products Your Customers and Potential Customers Want – Think about who they are and what they like. Then match these preferences with promotional products they will see as useful reminders of your business and how to contact you.
  • Consider Where You are Providing the Promotional Products – Are they giveaways at a tradeshow, a 5K race, gala, or another event? If so, try to pair your choice of item with the theme of the event.
  • Products that Set Your Brand Apart from the Competition – Make sure that there’s always something different about the branded products you give. Maybe it’s a color combination, a special feature, or shape.

Your local Fully Promoted is the home of the most effective promotional products. At Fully Promoted, you will get personal attention from our experts who will provide recommendations based on your wants, needs, timetable, and budget. Contact us to create the swag that best promotes your brand!

Still can’t find what you’re looking for? Contact us directly or speak with a local branded products expert near you.


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