How effective is event marketing?

Event marketing focuses on marketing a business’s products and services by offering customers and potential customers a memorable experience or a promotional event. Typically, event marketing provides direct interaction with a brand's representatives at events designed to build brand awareness and engagement. Most marketing professionals see event marketing as a highly effective tool. Recently, about 79% of US marketers reported that they generate sales using the tactic. About 70% of experiential marketing event attendees become regular customers after their participation, and 84% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event. In addition, about 65% of event attendees said events helped them have a better understanding of a brand’s product or service.

Marketing professionals often extend the life of their event marketing initiatives by pairing them with promotional product giveaways, such as t-shirts, water bottles, and pens. This is because most people enjoy receiving promotional products, keep them, and hand them to others when they are finished using them, according to industry research. In fact, the Advertising Specialty Institute (ASI) found that 81% of consumers keep promotional products for about 1 to 5 years. The longer a product is kept, the more positive impressions it will make – both from those who keep the product and from others around them who see it.

The goal for these events is to provide a favorable, lasting, and brand-focused impression by securing the attention of people gathered in a group. When done well, event marketing provides each attendee with a positive experience associated with a brand that will resonate with them over time. Your local Fully Promoted is well-versed in selecting the best promotional products for event marketing initiatives across countless industries from healthcare to home services. Contact your local Fully Promoted today to see the most popular event marketing promotional products.