Whether your charity or non-profit organization is just starting or you want to get more attention for the work your organization has been doing for years, there are three tangible steps you can take to build your charity’s profile. To stand out from the crowd, you’ll want to craft a memorable mission statement, actively seek out networking opportunities, and create a strong social media presence.
- Create a clear mission statement. Your charity’s mission statement is a concise statement that lets the world know who you serve, what you do, and how you make a difference. A memorable mission statement is a great way to differentiate yourself from other non-profits in your cause space.
- Attending community events and non-profit conferences will provide your organization with the chance to connect with like-minded people and tell them about the important work you are doing. You may even have the opportunity to sit on a panel or host a session where you can establish your charity as a thought leader in your field. In addition to elevating your public profile, you’ll learn from others and build a network of people who can help connect you with the resources you need. Standing out at community events and large networking events like conferences is important – consider having branded promotional products on hand to share with others as you discuss the group’s work. Your promotional product selections should tie in with your mission and have your social media handles printed on them – everything from pens and t-shirts to stress balls shaped like relevant items would help your charity stay top of mind.
- Lastly, create a strong social media presence that ties in your mission statement and your local networking activities along with thoughtful content that propels your mission statement. With so many people engaged with their social media accounts, this is a great way to get your organization noticed. Having strong social media profiles opens you up to a large following that can create more impactful fundraising as well as other opportunities that get your charity noticed.
Call your local Fully Promoted team to start discussing your promotional product ideas today – and start browsing our merchandise 24/7 online.