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How do I choose a promotional item?

With thousands of branded promotional items to choose from, it’s easy to feel overwhelmed when trying to decide which one is right for your business goals. Consider the questions below when it comes time to choose your promotional items.

·         What are my customers’ preferences?

Your branded promotional items are most effective when they are popular and useful to those who receive them. Consider what your customers use regularly and choose the type of promotional item that serves that need. For example, do they use fitness-related gear? Would they use drinkware? USB drives? 

·         What do I want my promotional item to achieve?

Your promotional item should work hard to convey the message you would like recipients to know. Consider what idea or ideas you are trying to associate your business with and choose an item that best exemplifies these concepts. You likely will want your customers to know that your business is reliable, provides great solutions for important needs, puts customers first, and is better and different from your competition. Make sure whatever item you choose sends those messages.

·         What is the context in which the promotional item will be distributed?

Are you distributing the item at a trade show or other themed event? Are you handing it to customers when services are provided? You may want to support the theme of the event or events in which you are participating by choosing an item that is consistent with it. For example, if you are participating in a fitness-oriented event, you may want to choose an item that supports health and wellness. If you are handing it to a customer or prospective customer, choose an item that you know they will use based on what you already know about them (i.e., homeowners, car enthusiasts, etc.).

·         Which promotional items fit my budget?

Consider the budget you have to work within and the number of items you need to purchase to accomplish your goals. The good news is that, no matter what size budget you have, there is a branded promotional item that can deliver the results you need.

Your Local Fully Promoted Has All of Your Branded Promotional Items

Selecting a promotional item that suits your brand, goals, and budget can be overwhelming but it does not have to be because when you partner with your local experts at Fully Promoted, they will guide you through the process. They will ask you some key questions to get a better understanding of what you might like and then provide some options for your consideration. Samples can also be provided to help you narrow it down further. We take great pride in recommending promotional items that surpass your expectations and help your business grow. Contact your local Fully Promoted today to choose your branded promotional items.

Still can’t find what you’re looking for? Contact us directly or speak with a local branded products expert near you.