Construction companies, just like any business, need a solid marketing strategy to be successful. The average construction business spends about 5-10% of annual gross revenue on marketing alone. If that sounds a bit intimidating, consider the costs of missing out on leads. The construction industry is evolving quickly and is more competitive than ever. The truth is, no construction company can afford not to have a solid marketing strategy. And, you do not have to break the bank to market your construction business.
Promotional products are an excellent tool for promoting a business, particularly construction companies. There are many reasons for using promotional products to market your construction company, including:
Promotional products range in price. They are very cost-effective, mainly because they can leave a huge impact. Did you know that 85% of consumers do business with a company upon receiving a promotional product from them? The average cost for promotional products is close to a dollar and can create hundreds of impressions. That is a significant return on investment!
· Brand awareness
Giving away promotional products leaves a lasting positive impression of your brand and can make impressions through the use of the product. A single promotional item receives an average of over 300 impressions each month, and some can receive even more. Everywhere the product goes, so does your brand and your message. Easy-to-share items such as pens, tote bags, or customized apparel receive the most attention.
· Broaden your reach
Recipients of promotional products are known to keep items for a while. The longer the product is in use, the more successful it will be at growing your brand’s reach. According to a survey conducted by the Promotional Products Association International (PPAI), 55% of survey participants shared that they kept promotional items for more than a year. For items such as outerwear or desktop calendars, this is especially true. Some items experience longer periods of ownership, particularly tech products such as USB devices, phone chargers, or wireless earbuds.
Do you want to learn more about how promotional products can boost your construction company’s marketing? Our team can provide you with the tools to maximize your marketing without breaking the bank. Call your local Fully Promoted today to find out how we can help. Or, you can also browse some of our popular products 24/7 online.