Drink Up! Why Logoed Glasses and Bottles Are Increasingly Popular
There’s no doubt about it: branded drinkware is having a moment with consumers. Whether they became enamored with trendy brands like Yeti and S’well, which helped elevate logoed hydration products to near fashion-accessory status, or the fact that eco-conscious buyers – especially Millennials and Gen Z – are driving the sustainability trend, it’s no surprise that 88% of US consumers own at least one logoed drinkware item. That’s nearly nine in 10 consumers snapping up this hot item, with 71% of Gen Xers more likely to do business with the advertiser who gave them branded drinkware.
A Large Variety of Drinkware Options
With advanced thermal capabilities like the ability to keep beverages cool for up to 12 hours and hot for about 10, it’s commonplace to see celebrities and social media influencers being photographed with their favorite water bottle as they leave gyms, yoga studios, the office and jet off for vacation. Consider that many airports and facilities now have “filling stations” for people to top off their reusable bottles, many of which – if they’re logoed – are kept by the user for about a year, affording an advertiser’s message 1,400 impressions. The most recent data shows sales of logoed drinkware clocked in at $1.8 billion, with no signs of slowing down in the future.
Moreover, because 1,500 plastic, single-use bottles are discarded every second of every day in the US, consumers are laser-focused on wellness – not just for themselves, but for the planet. Branded drinkware is the ideal giveaway for spin and Pilates studios, career fairs, store openings, charity golf and fun runs and Earth Day events, just to name a few. With a myriad of colors, shapes, retail-inspired designs, price points and imprint options available, whichever demographic you’re trying to reach, your local Fully Promoted has the perfect branded drinkware item ideal for that audience.
Contact your local Fully Promoted® for logo printed drinkware for your customers to promote your brand at social gatherings, business conventions and trade shows.