Why Your Startup Marketing Strategy Needs Swag

Posted on April 19, 2018 12:09 AM General, Embroidery

Why Your Startup Marketing Strategy Needs Swag

Like any startup, you want your business to grow and become a profitable success story that consumers from all around will recognize. Of course, reaching such a milestone takes some time. Fortunately, there is a way to get a head start on spreading your brand name around your community while enhancing your startup marketing strategy. Custom swag and promotional products are beneficial for any business, but here's why there are especially valuable to startups.


It's no secret that starting a business is costly. Between all of the new equipment expenses, location costs and other initial payments, there isn't much room leftover in the budget for your marketing strategy. Promotional products are one of the most cost-effective marketing strategies that exist. On average, promotional products deliver a cost-per-impression of $0.004. In other words, your brand gets noticed at a fraction of the cost of other marketing strategies.

High Return on Investment

Whatever marketing strategy you partake in, one of your main goals should be for a high return on investment (ROI). This is very feasible when it comes to promotional products thanks to their low cost. To ensure you're getting the highest ROI, invest in swag that is valuable and useful to your target audience. When giving awaypromotional products and apparel, take into consideration the interests of prospective customers. Give away items that you know will be used or worn to ensure maximum impressions and the most value to your growing business.


As a startup, you want to invest in something that will provide lasting benefits, and it just so happens that promotional swag is known for its longevity. On average, promotional products are kept for at least six months. Additionally, consumers often pass along promotional products to friends and family, which increases your brand's exposure without any additional investment. Promotional products you invest in as a startup could still provide exposure and reach prospective customers when your business is more established, months or even years down the road.

Positive Brand Sentiment

Establishing repeat customers is one thing you'll want to focus on as a startup, and promotional swag can help. Giving gifts to your customers will give them a positive impression of your brand which can encourage them to return to your business. Repeat customers are valuable to startups because they can serve as unintentional brand ambassadors, helping to spread the news of your business. Giving away promotional products as thank-you gifts reinforces the positive experience, making them more likely to recommend your business to friends and family.

Fully Promoted is Your Source for Startup Swag

Fully Promoted is the world's largest promotional product and embroidery franchise, with hundreds of resource centers around the world. Our promotional marketing experts can help your startup gain exposure and boost marketing efforts with cost-effective products and high-quality apparel. Whatever your budget, we have promotional swag perfect for establishing your business in your industry.