The Top Ten Promotional Products for Almost Any Brand

Posted on June 13, 2017 12:05 AM General, Embroidery

Top Ten Promotional Products for Today's Consumer

Promotional products make up a $20 billion a year industry, proving that they are a top choice for brands looking to extend their reach. With so many options to choose from, it can be overwhelming for businesses and organizations to decide on the perfect promotional items to market their brands. Below is a list of the top ten promotional products for just about any brand in today's marketplace.Metal Water Bottles

Drinkware is generally well-liked among consumers, making it a go-to for brands looking for promotional products that get used. Today's consumer is especially fond of the trendy aluminum and stainless steel water bottles. These water bottles are one of the top ten promotional products because they are lightweight and durable, have a looped top for easy carrying and come in many cool and trendy colors and patterns.

Drawstring Backpacks

Whether it's used to hold gym clothes or pamphlets and brochures at business events, drawstring backpacks still remain one of the top ten promotional products because of their cost-effectiveness for businesses and usefulness for consumers. They come in handy when travelling or just for every-day use when going to and from work or the gym. The usability of this item makes it a timeless classic your brand can't go wrong with.


This is another promotional item that has been a top choice for years and will continue to be one of the most effective promotional marketing tools. Branded t-shirts, baseball caps, hoodies, jackets and accessories are everywhere. Almost everywhere you look you are likely to see someone wearing some type of branded apparel. For brands that want virtually unlimited exposure, custom apparel is always a great option.

Tracking Gadgets

Bluetooth and GPS tracking gadgets are proving to be a favorite among today's consumer. Items such as TrackR and Tile are two examples of this product. These are Bluetooth trackers that attach to your keys, luggage, wallet and almost anything else you want to keep track of. You then can use your smartphone app to find any lost items that have the trackers attached to them. These tracking gadgets are top promotional items because they are unique and provide consumers with comfort in stressful situations.


Logo-shaped mints are a versatile promotional item that consumers can appreciate. Whether used as a giveaway at a tradeshow or incorporated in current marketing campaigns, this is an item that won't go unnoticed. With custom mints, your brand will be seen as thoughtful and will be carried around with consumers wherever they go.

Pens and Pencils

When most people think about promotional products, pens are probably one of the first things that come to mind, and for good reason. Writing instruments are one of the most popular and appreciated promotional products, making them one of the top ten promotional products. Give your customers the tool that allows them to do their work, jot down daily reminders and so much more. Regardless of what type of campaign your brand is doing, customized pens should definitely be considered because of their usability and cost efficiency.

Mobile Accessories

It's safe to assume most consumers have a mobile device that they keep on them virtually 24/7. Your brand can leverage this by providing consumers with mobile accessories that make using their mobile device even easier. Items such as custom power banks, ear buds, smart wallets, phone loops and speakers will be a hit with today's busy and on-the-move consumer.

Virtual Reality Viewer

This isn't necessarily an item meant for giving away in bulk quantities; however, this is a great promotional product to have at events or in your store for customers to use. Virtual reality is becoming a high-quality marketing tool and consumers enjoy experiencing it. This item is sure to give consumers a long-lasting and positive impression of your brand.

Eco-Friendly Tote Bags

With more and more people becoming conscious of the environment and its condition, eco-friendly tote bags are a great promotional product to give away and show consumers that your brand cares about the community and the earth. Reusable totes can be taken to the grocery store, the beach, on road trips and so much more, increasing your brand's exposure and providing your customers with a valuable and useful item that they will keep for many months or years.

Fitness Bands

More than just a New Year's Resolution trend, fitness bands are being used by many consumers on a daily basis. With the ability to track steps, calories and heart rates, this is a popular item for an increasing number of consumers. Some even have the capabilities to track sleep patterns and guide breathing patterns during workouts. This is one of the top ten promotional products because not only will it "wow" consumers, but your brand will have the opportunity to be a part of their every-day routine.

For the Best of the Top Ten Promotional Products, Contact Fully Promoted

Fully Promoted has a wealth of experience in the promotional products industry, and with hundreds of resource centers around the globe, we are the world's largest promotional products franchise.