Sweet Swag: How to Promote Your Brand with Food & Candy Items

Posted on September 09, 2021 12:30 PM

It’s often said that the fastest way to someone’s heart is through their stomach. In this post, we discuss why food and candy items are popular with customers and employees, highlight favorites, and provide some ideas on the best ways to incorporate food and candy items into your overall promotional products and marketing programs. 

Why promote with food and candy items?

Whether you are giving away branded chocolates at a tradeshow or showing your employees you appreciate them with personalized popcorn gift sets, food and candy items are the perfect promotional product. Why? Snacks are not only desirable and enjoyed and shared by recipients, but they are also cost-effective and easy to gift. Additionally, the options are endless when it comes to selections to choose from. From satisfying salty snacks to decadent desserts and baked goods, promotional snacks are a great marketing tool to leave others hungry to learn more about your business. Knowing your audience’s preferences can be tricky. Not sure which food and candy items will work best for promoting your business? Here are some of the most popular food and candy promotional products:

Promotional snacks and sweets

Giving out individually packaged snack items is a great way to garner positive attention from new and potential customers. Savory snacks and sweets such as promotional cookies, pretzels, popcorn, nuts, customized candies, and chocolate-covered cookies can make first impressions of your business all the more memorable and positive. Greet customers to your new location with promotional candies, host a yummy social media giveaway or pass out customized cookies at your next event. 

Gourmet options

Promotional food items come in many variations, including gourmet options. Impress and retain new clients with an appreciation basket complete with an assortment of gourmet food items like English butter toffee, assorted wines, deluxe mixed nuts, gourmet cheeses, or even charcuterie boards

Gift sets

If you are worried you will pick the wrong snack, send a gift set that offers variety. Promotional food and candy items make exciting gift sets that can include various snacks and gourmet foods. Themes can make a gift set a lot of fun, such as a movie night popcorn and candy bundle or a tailgate bundle complete with customized drinkware and snacks. Looking for something fancier? Give them custom-made wine glasses with chocolates or gourmet cheeses

When it comes to promotional food and candy items, the possibilities are endless. Here at Fully Promoted, we can help you utilize food and candy promotional items to garner new attention and promote your brand. You can shop online 24/7 or call and speak to our local gift experts today.