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Planning a Virtual Event? How Giveaways Can Increase Engagement & Create Brand Loyalty

Posted on October 07, 2021 3:58 PM



COVID-19 continues to have a lasting impact on how we do business, gather for events, and more. In 2020, it seemed most events were pivoting and going virtual as the need for social distance and reducing risk to attendees mounted. In 2021, many of these events continue to be held virtually, but just because you're not meeting in person doesn't mean you should not use promotional products to increase event engagement and build loyalty for your brand. We have highlighted ways to promote your virtual event using promotional products, increase remote worker engagement, and continue to use promotions to build interest.

Increase Worker Engagement 

As a result of the pandemic, about 70% of employed adults are currently working from home. Many individuals enjoy the flexibility that comes with working from home. However, some people feel disconnected from their work peers and environment. Promotional products are an excellent tool for reinforcing branding, even when it comes to increasing worker engagement. Help your employees feel connected to your brand by sending home promotional items as gifts to recognize and encourage splendid work. Items such as promotional office supplies or tech accessories can help them feel better equipped and motivated. 

Create a Swag Bag

Whether recognizing hardworking employees or garnering new attention on social media, swag bags are a fantastic marketing tool for your business. Start with a promotional tote or sports bag and include fun promotional gifts to match! Include popular items like customized apparel or promotional drinkware to make a great impression on recipients. 

Build Interest in Your Event with Unboxing Videos

What better way to build excitement for an upcoming virtual event than by sharing their swag bag or boxed promotional gifts? Create a hashtag and ask participants to record and share themselves unboxing your gift. This can quickly build interest in your brand and any upcoming events. 

Follow Up with Thank You Gifts

After your event, it is essential to follow up with your guests and stay top of mind. An effortless way to follow up with your virtual event audience is to send home a small token of your appreciation for their time and support. From writing instruments and calendars to food and candy items, there are plenty of gift ideas that can express gratitude without breaking the bank. 

Not sure which promotional products are suitable for your business? We can help you find the perfect promotional product solutions to market your brand. You can get started by contacting your local Fully Promoted or by shopping online 24/7