How to Curate Your Branded Company Store

Posted on April 28, 2022 11:34 AM

Your company store is set up and ready to start making money. You have the logo and company store website with checkout abilities built-in, but need ideas on what to put into your store. That’s an important question one of the hardest questions to answer because it will depend on your business, your brand’s goals, your target audience, and a few other factors. You’ll want to make sure that you are staying true to your brand as well as your client base. The ultimate goal of any branded store is two-fold – you want to make money and you want to get your business’s name out to more individuals. 

The first thing you need to think about when trying to curate products for your branded company store is what will your company store’s client base want to buy? What would be useful for them? What makes sense to sell in your store? Are you selling to young adults or is your audience mostly made up of families? For instance, if you’re a coffee company, without a doubt, you will want to sell branded drinkware. If you’re a car dealership, then keychains and license plate frames that are branded with your logo make sense. Think about the items that your demographics might be interested in – t-shirts for kids could be big sellers if that makes sense for your audience. 

You want items that people will be buying regularly that support your branding. Although you’ll be thankful for every sale, in an ideal world, you want to see repeat sales. One way to accomplish this is to regularly add new merchandise to the store and advertise these new products via email blasts and social media – seasonal merchandise is a great way to do this. Repeat business must be considered when selecting items for your company store.

You also want to be sure to provide choices, but not too many choices – 2 or 3 mug styles to choose from, short sleeve and long sleeve t-shirts, etc. If you have too many products, then you can end up biting off more than you can chew. You will have trouble with fulfillment and sales unless you are partnered with someone who takes care of that for you, such as Fully Promoted

Company Store Partnership with Fully Promoted

With years of experience in creating company stores for everything from real estate firms to schools and restaurants, Fully Promoted’s local promotional product and branded apparel experts know how to curate your branded company store. Company store partnerships are a great way to help manage a company store because you do not have to worry about the day-to-day running of the company store and can focus on what you do best – running your business, school, or non-profit. 

We will help guide you to success by regularly reviewing your sales numbers and making recommendations for new product offerings or promotions based on the items that are selling well and the items that might need a special campaign to get them noticed. As holidays and seasonal changes approach, we can make recommendations for products and apparel that you may want to consider adding to your store temporarily. We can help your company store be the best it can be!

Contact us to discuss curating your company store inventory and in the meantime, start browsing our wide array of options online at your convenience.