Drive Business with a Christmas in July Promotion

Posted on June 26, 2017 9:08 AM News, General, Embroidery

For those in the southern hemisphere, Christmas in July is as close as they can get to a winter-time holiday since the seasons are reversed. While this is an opportunity for people to experience a traditional white Christmas, businesses in the northern hemisphere have jumped on the band wagon as a chance to promote sales. Since there are no major holidays during this time, why not use this opportunity to advance your marketing strategy and unite with customers by running a Christmas in July promotion? All types of businesses can profit from holiday marketing promotions because they give customers another reason to buy. In the spirit of giving, here are some reasons why your business should take advantage of a Christmas in July promotion this summer.Get the Word Out About Your Company

A Christmas in July promotion will help generate awareness about your company during a time when people may expect to see this type of promotion. Take this opportunity to spread the word about your brand to an audience that is receptive during this time by posting sale signage and sharing through social media.

Gift Giving Spirit

Holiday times ignite a spirit of gift giving when people are more inclined to buy. In addition to a sale or special, you can also gift promotional products that align with the Christmas in July theme. Branded items that remind people of holiday events, usually involving family, friends and loved ones, can help strengthen customer relationships.

Old School Marketing Works

Holiday sale tactics have stood the test of time as people are accustomed to being enticed by these types of sales and marketing efforts. Although using this old school marketing tactic to promote your company may seem mundane, it still works and generate results. Don't fix what isn't broken when it comes to traditional holiday promotions.

Stay Ahead of the Competition

If you offer a Christmas in July promotion and create some happy customers, when the actual holiday does roll around customers may be more inclined to shop at your business again. By establishing a positive customer experience earlier on in the season, your encouraging customers to remember your businesses when it is time for them to prepare for major holidays.

Take Advantage of All Your Marketing Opportunities

A Christmas in July promotion is a fun marketing technique that will remind your customers of a joyful time of year. For help creating a customized marketing plan this summer, contact Fully Promoted, the world's largest promotional products franchise. Fully Promoted specializes in embroidery, customer apparel, promotional products, screen-printing, personalized gifts and more.