Posted on December 11, 2018 12:10 AM General
Did you know one of the first impressions your client receives from you is when you hand them your business card? Besides making your person-to-person impression, your business card reflects the purpose of your company and its professionalism. Make sure to get the design right the first time to capture a lasting impression.
Your business card should convey what product or service your business offers. If your company name does not define what your company does, then consider adding a tagline to explain your company's mission. Adding a simple tagline allows the recipient to later remember who you are, what your company does, and it better explains the purpose of your business.
If your company makes or designs products, your business card should be as creative as your own products! Keep in mind that business cards need to be able to fit in compact places and also have to have professional details. However, creative cards can leave a lasting impression over traditional business cards if designed professionally.
Business cards need a purpose not a story. Try keeping your business cards uncluttered with straight-forward contact details and a logo that stands out. Be sure to use a readable font like Helvetica at around 12 pt or similar. It is more difficult to read a business card that has too much information, so stick to only the necessary details.
It would not leave a good first impression with a recipient of a business card if they find mistakes on it or they are unable to reach you due to incorrect names or phone numbers. Be sure to have the cards proofed by at least two people to make sure all information is correct. It is just as important to proof them again once they return from the printer. Make sure all the detail, the color, the cut and the designs are perfect before you leave them in the hands of potential clients.
Contact the specialists at Fully Promoted, formerly EmbroidMe today! Fully Promoted is a one stop shop destination for businesses for all of their promotional needs. Our local experts provide not only the products and service that businesses need, but the solutions and ideas to help their customers get more customers.