Too Expensive Marketers want the most profitable form of marketing that's why they track and measure ROI. To understand what is getting them the best bang for their buck, they use a cost-per-impression metric (CPI). Promotional products are actually one of the most cost effective forms of advertising. According to the Advertising Specialty Institute, they have a CPI similar to spot ads on radio or online display, averaging $0.005 per impression. That's a far better CPI than with prime-time TV and big-time print. The fluidity of these products means your marketing dollars can go a whole lot further. Try to Get Them Cheap This same study shows that people keep items they consider to be useful. Considering the length of time a promotional product is kept, wouldn't you want it to be better quality so it will last long enough to leave a good impression instead of one of poor quality? There's a difference between getting affordable products and cheap ones. Bang for your buck assumes there's real value in your purchase, and for that, the item needs to last awhile. Do you want your company to be associated with a piece of junk, easily discarded? No. You want your brands imagery to appear on something that satisfies needs, innovative with a great look and feel you want your branded item to leave your prospect thinking, How thoughtful! Cant Reach New Consumers True, you think of promotional products as a way to cultivate customer loyalty but passing out products to prospects is known to be effective as well. In an ASI study, 31% of consumers said they would be likely to do business with a brand after receiving a logoed item this likelihood increases according to the item itself. Apparel, USB drives and tote bags are big. Anything unique, designed with care is going to increase the likelihood you will win your way into their daily lives. No New Products Like any industry, promotional products are constantly evolving to keep up with the latest technology and trends. Every year thousands of new, innovative products are launched at the PPAI expo, which is one of the largest trade shows in the United States we recently bogged about this years revelations here. Promotional products are a $19.83 billion industry, and it continues to grow every year. All Promo Businesses Are the Same There are two types of promo companies you either have a mom and pop shop or a huge company that exists solely as an online store. What makes Fully Promoted stand out is they have combined the pluses of each dynamic. Each Fully Promoted has a local Resource Center with a local owner, but at their disposal are the resources of a massive corporation, state-of-the-art technology, decades of experience in the industry and over 800,000 items from which to choosewhile still delivering one-on-one quality customer service! Know of any more myths about promotional products? Tell us in the comment section. Contact your local Resource Center to speak with a promotional marketing expert who will personally guide you in the development of your new promotional product campaign.