Posted on August 31, 2020 6:36 PM
Your branded corporate apparel works hard for your business every time it is worn by employees and customers. This is especially evident when you consider its return on investment, both in bottom-line numbers and soft – but essential – benefits. Branded apparel for your business can include everything from screen printed t-shirts to embroidered polo shirts and outerwear. The possibilities are endless and they all help to boost your image. Consider these 5 advantages below.
1. Return on Investment for Branded Corporate Apparel is Impressive In Every Sense of the Word
For many marketers, branded apparel is considered essential for creating brand awareness which is often measured in terms of impressions. One impression is made every time someone sees a branded product. Research has found that promotional products, such as branded apparel, have one of the lowest cost-per-impression ratio – about .6 cents per impression, according to the Ad Specialty Institute (ASI), the promotional product industry’s largest membership organization. This is because 81% of consumers keep promotional products for about 1 to 5 years. The longer a product is kept, the more impressions it will make – deriving both from those who keep the product and others around them who see it.
To calculate an approximate return on impressions, marketers use cost per thousand as a benchmark. Divide the total cost of the item by the number of estimated impressions, and then divide by 1,000.
2. Branded Corporate Apparel Projects a Professional Image
Often, customers associate branded corporate apparel with successful and well-established companies. These assumptions create a sense of trust and confidence that these organizations are professionals in their field and responsible for delivering products and services that can also be trusted.
3. Branded Corporate Apparel Provides Automatic and Consistent Employee Branding and Dress Code Compliance
When employees wear branded apparel, they appear at work just as you specify regularly and show customers that they are part of a team dedicated to serving them. Research has also shown that employees prefer to wear branded corporate apparel and report greater work satisfaction when the company provides it to them.
4. Branded Corporate Apparel is a Great Way to Unite Your Team and Engage With Customers
When all of your employees are dressed in their branded corporate team gear, there is greater team spirit. Communication and cooperation among all levels of management and other staff are enhanced and become more team focused. Branded apparel also serves to engage customers with your brand every time they wear it.
5. Branded Corporate Apparel is a Great Motivator
Research shows that employees identify more strongly with their employer’s mission, values, and goals when they wear branded corporate apparel. It is a constant reminder that they represent their company to customers, which often enhances their customer service efforts.
Your Local Fully Promoted has the Best Branded Corporate Apparel
Get expert recommendations for your business’s branded corporate apparel from the experts at your local Fully Promoted. Whether you’re looking to outfit a team of 5 or a team of 5,000 – we’ve got you covered. Our local experts are well versed in the corporate apparel most commonly selected in several industries from healthcare to automotive and construction. Contact Fully Promoted to see how we can boost your company’s image with branded corporate apparel.