Are Promotional Products Still an Effective Tool to Promote My Business?

Posted on May 03, 2021 4:33 PM

Did you know that in the United States alone, consumers own about 9.8 billion dollars of promotional products? And for every promotional product owned, there is a brand that is receiving more awareness and loyalty. Promotional products are an effective marketing tool because they garner attention just by being used and they are often shared. Additionally, promotional products have a lower cost per impression than other forms of marketing, including prime-time television ads, magazine and newspaper ads, and even radio ads. The cost of creating ads alone keeps many businesses from affording them. However, promotional products are an effective marketing solution for just about any budget. Here are the most popular promotional products for your consideration.

·         Apparel

Promotional t-shirts, outerwear, and baseball caps are popular promotional products. Sunny areas such as Florida find that consumers are likely to wear hats, garnering over 3,000 impressions in their lifetime. In contrast, colder regions such as the Northeast and Midwest find that outerwear options such as fleece jackets and sweatshirts are the most influential promotional product available. Over half of the population claims to own them. Unsurprisingly, t-shirts are the most popular promotional item, with 58% of the population owning them.

·         Writing Instruments

Whether it is a branded pen, pencil, or stylus, writing instruments are a popular promotional product choice because of how easy they are to pass out, store, use, and share. Did you know the cost of impressions for pens is less than 1/10 of a cent? When you consider that roughly half of American consumers have at least one promotional pen at home, you can quickly see how cost-effective and successful promotional writing tools are for creating brand awareness.

·         Bags

On average, tote bags garner more impressions than any other promotional product, at over 5,700 impressions per bag. Bags are popular in every age demographic but are particularly popular in the 18-24 age group, with almost 60% of consumers that age owning a logoed bag. Bags are also one of the most versatile categories and come in a variety of sizes and styles.

·         Drinkware

Studies show that 53% of Americans own logoed drinkware, and half of those consumers use it at least twice a week. Like promotional bags, promotional drinkware comes in various sizes and styles, including sports bottles, travel mugs, tumblers, and even beer mugs. Drinkware is also the product of choice for consumers ages 55-64, making them popular for industries that cater to that age demographic.

Bottom line – promotional products are a popular marketing tool because they are an effective marketing tool for an array of industries. Want to find out more about what promotional products can do to strengthen awareness of your brand? Call your local Fully Promoted to find out more and get an order started today!