Posted on October 30, 2019 4:22 PM General
This year Small Business Saturday is on November 30th. It arrives just in time for everyone to start their holiday shopping and support small businesses in the process. Shopping local throughout the year helps build your local economy, and we have just the tips you need for your business to be successful.
Plan ahead. Did you know that approximately 45% of consumers start their holiday shopping before November 1st? Most holiday ads start well before November 1st, so to get ahead of competitors and to have the best impact on sales, start planning for Small Business Saturday today. Now is the time to focus on your holiday specials and get those details out to the public.
Be consistent with your advertising. Consistent messaging is important to avoid any confusion about what’s on sale and when. It is also important to be consistent on how often you send out your ads. If you are emailing advertisements from an email list, be persistent by sending reminders as Small Business Saturday approaches. Also, understand that not everyone reads all of their emails or will view
every social media post, so consistency is key when it comes to advertising for Small Business Saturday and other large shopping holidays.
It is important to be specific in your marketing ads. Specify what the sale is about, when the sale takes place and what can be expected. Add specific details such as “$9.99 Custom Polo Shirts on Small Business Saturday; free shipping included.” This advertisement lets customers know the details to make a successful purchase.
American Express started Small Business Saturday in 2010 and today it is the most widely-known days to celebrate small businesses. To better prepare for this day, take advantage of the list of resources and templates American Express offers here.
YOU make your business special, and Small Business Saturday is a great way to let your community know more about your company. Let customers know what you sell and how you play a role in the community. Share information about your company on social media reminding them to come support small businesses like yours on Small Business Saturday and throughout the year. Simple posts that show how hard you work or volunteer within the community speak volumes about your business.
Leveraging your communities, groups and networks is a year-round strategy but can also make a huge difference during Small Business Saturday. Let your customers know that you support your local Little League, school fundraisers or local charities. Informing your customers what you’re doing outside of selling products or services shows them how your businesses cares efforts make the community thrive.
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