Posted on November 30, 2016 11:51 AM General, Embroidery
We all want to make sure that we use our limited resources wisely and if we continue to see a return on that initial investment that is even better. I can tell you why I think promotional product gifts are a good investment and one that keeps on giving, but I may be a little biased. Let me show you some proof, so that you can be confident in your investment of promotional product gifts, that they are the gifts that keep on giving. Two industry studies show the proof.
7 plus months is the average amount of time that a promotional gift is kept. 47% said they keep them for more than a year and 85% remember the advertiser that gave them the gift. That is some repeated giving!
What does this mean for you? If you give a gift such as a power bank that item has a useful life beyond the day it was given, so it is kept. Image when someone realizes they have the need for the extra power and are appreciative that the power bank is available. That appreciation is then associated with you for having given the gift. This connection is happening way beyond the day it was given and hopefully multiple times.
77% of the respondents in the study say they would keep the product because of its usefulness. 53% said they use promotional products once a week or more. When you give someone a gift that is useful, every time they use that gift they remember that they received it from you.
What could this mean for you? If you give a gift such as a travel mug it is useful for anyone. Not only can they use it, but if it is one of their favorites it could be used every day. Technically, that could mean you are saying good morning to your customer every day, 365 days a year. Okay, maybe it’s only once a week. That is still good morning 53 times a year.
5772 is the potential average number of impressions from just one promotional gift. This number is for bags, but hats, pens and wearables rank right up there with a range of 2450 to 5772 impressions.
What could this mean for you? If you want to raise awareness of your company at an event, you can provide the tote bags and your logo is visible everywhere for a mass impression at the event. After the event the logo is visible to the rest of the world wherever the tote is used. Receiving many more impressions.
63% of people in the United States are more likely to pass a promotional gift on to someone else than throw it away. Meaning that the one gift you give is more than likely going to be given to multiple people.
What does this mean to you? If you have pens at your place of business don’t put a flower or spoon on it so no one takes it. Put your logo on it and encourage your customers to take it with them. On average, pens will be used by 7 different people. That multiples your efforts by 7 times.
6 to 8 is the number, often referred to, for the number of touches necessary to generate a sale. Depending on your business that could be significantly longer. If you have the opportunity to move that sale along a little more quickly, wouldn't you choose that? 59% of respondents said they had a more favorable impression of the advertiser after receiving a promotional gift. Some of the words used to describe how they felt about the company that gave them the gift are: Grateful, Happy, Good, Appreciative, Awesome, and Generous.
What does this mean for you? You can directly relay a message through the gift you give. If you help relieve stress in some way you can give a stress reliever type item like our “Globey Guy” memo holder. Every time your prospect or customer looks at that item it is a touch reminding them that you are there to help relieve their stress.
Isn't building relationships really what it's all about?
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