Posted on February 17, 2022 9:12 AM
Every business wants to stand out from the competition. They want to make sure that their brand rises above all others and even in the world of non-profits, this is an important goal and task that is set before them. Charities and non-profit organizations are known for trying to get donations, but there is an age-old saying “you have to give a little to get a little.” This is no exception with charities and non-profits. They must entice potential donors to choose their organization over another. What is the best way to go about this?
Many charities and non-profits are already struggling to get money and yet they still have to put out marketing materials and promotional items that not only let people know who they are and what they stand for but entice donors to continue to donate and support them. One of the best ways to do this is through promotional products.
Consider these top promotional products for non-profits that donors say they like to receive from charities:
Mugs and tumblers are some of the top items to customize. Not only does this create a valuable item that donors would love to own, but every time they work out, need to take coffee with them, or get up in the morning the donors will be reminded of your charity. Out of sight out of mind . . . but with promotional drinkware, you will be top of mind every day. On average, promotional drinkware is kept for one year and when you consider the cost of the item against the number of impressions it could generate in a year, your return on investment (ROI) couldn’t be better.
Shirts are always a well-received promotional product. Every brand has a shirt. While this won’t make you stand out from the product standpoint it will make you stand out via a multitude of people. Shirts are great for brand recognition on social media. If you run contests to give away shirts, you’re not only bringing more followers and attention to your charity or non-profit but also allowing those who see your shirt on the winner to know who you are. This is an inexpensive way to spread your message and get donors. 85% of people who have received a branded piece of apparel can recall the advertiser’s name and nearly two-thirds of consumers keep branded shirts for more than a year making them a wise choice.
Everyone needs a reusable bag for the grocery store or a nice travel bag. These items are great for donors who send your organization lots of money. In fact, if you send laptop bags to people who donate over $1000 to your organization, you will not only get back more money in the long run but leave an impression on them for years to come. Promotional bags generate over 3,000 impressions in an average year and research has shown that half of consumers are more likely to do business with a company that gave them a giveaway.
Pens are one of the most accidentally taken items but the pen has your logo, that’s okay. People are always looking for pens, reaching for pens, or accidentally walking away with them. Luckily for you, pens are affordable and you can give them away in swag bags for community events or give them out at your own events. This not only keeps your organization top of mind, but you know those pens will constantly be switching hands and growing your reach. That means more people will come in contact with your charity and non-profit organization. Promotional writing instruments are typically kept for an average of 9 months and they generate 3,000 impressions in their lifetime.
Caps and hats are another great item to give away via social media contests, trade shows, or send to your donors after they gift you a hefty donation. This is an inexpensive and fantastic item to get your charity or non-profit organization recognized by many others. Everywhere that your donor wears their hat or cap, others will see it and wonder what the charity or organization stands for. This may entice them to search for your charity online leading to more donations for years to come. Research shows that 1/3 of men wear their promotional hat weekly or more often.
Why is it so important that you spend time picking out the top promotional products for your non-profit? According to studies, 58% of people keep the promotional products they got from a non-profit for 1 to 4 years. Out of that 58% that keep those promotional products from non-profits, 89% of donors remember which company or non-profit specifically gave them that item an average of 2 years later. To continue to get donations and become a quality non-profit you need to spend a little to get a lot. Promotional products for non-profits are paramount for the success of the organization.